Ads conversion
Meta's Ads Destination experience allows advertisers deliver ads to multiple conversion channels (website, app, Instagram, call...) simultaneously in one campaign to optimize performance, and budget efficiency.
As the lead product designer, I defined the 2-year strategic vision for next-generation conversion experiences impacting 6 cross functional teams and drove the launch of 2 major platform iterations.
Revenue
$180M+
revenue growth through optimized funnels
User growth
+53%
adoption of new multi-channel product
Product feedback
+42%
Advertiser satisfaction rate
November 2025 - Current
Product Designer
PM, Engineer, Content Designer, Data Scientist
Bellevue, Washington
Process
Full case study available
Please reach out to yangqiuyi77@gmail.com :)